La Nuit de la Lecture

visual identity - web

Development of a visual identity for a one-night reading festival themed around the body. For this project, the goal was to convey various themes of nocturnal reading to appeal to a broad target audience.

I created a website, a logo, an animated poster, and a teaser video for the event.

web design

For the web design, I needed to incorporate the four main themes of the event to create a cohesive experience. Each theme had its own unique style and color scheme to make it easily identifiable, while still fitting within the overall visual identity of the festival. I used interactive elements and subtle animations to engage the audience, making the navigation feel intuitive and immersive. Additionally, I ensured that the design adapted seamlessly across devices, capturing the essence of the festival and its nocturnal, body-focused theme for every visitor.

logo
logo

animated
poster

menu